Every day we get to hear about new startup companies, E-commerce store. In today’s technology and Digital World, even small business owners look forward to have a website to showcase themselves. Branding of any business involves a good logo, Website and relevant content which projects the services offered by the business.
Today’s trend is for responsive Website. Responsive web design Service (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
A responsive website brings traffic to the website. We see that when the content of the website is old and obsolete it does not work well for online marketing. Quality content to the point helps business to catch up fast in online business.
Dynamic contents are blogs, articles, videos, eBooks, slideshow, news, graphics etc. As you know now all the company social Medias are link to their company website. Whatever the posting is done in social media those are extension of the dynamic contents. After boom of digital marketing many companies are changing their content as per their business requirement using content management system from content creation tool. Regularly update your website like news paper headline every day. That will generate more traffic to your website and every time your audience will get fresh material like a magazine.
Why need a responsive website ?
After 2010 it became a huge market for Smartphone & tablets. People accept and admire the new technology and gadgets worldwide. Slowly Smartphone and tablets provided every access for the internet. Right now for any website 40% of the traffic is coming from Smartphone & tablets. Previously web developer had one challenge that to be make the website in a way that it can run in every internet browser for every desktop. But now the time has changed, if you have to sustain in market then your website should compatible with every device and browser. That became a biggest challenge for web designing and developing.
While get across the website in Smartphone or tablets, its completely different from the desktop browser. There is much reason like touch vs. click, screen size, resolutions and the support of adobe technology. Responsive Web design is an approach of using framework with coding a website in such a way that it can run across the worldwide device.
The point is making a responsive website is expensive but if you go for making website for every device then it’s not making you wise. Also it’s wasting of time and money. So developing a responsive website for a start-up is a wise decision. More over the responsive website will give the user a good experience , bring traffic and compatible with any device .